In this world of 24-7 access to information -- non-profits are rapidly jumping into the fray along side corporate America. Whether it is twittering about new projects or using Facebook as a platform to reach more people, new ways of networking seem to be popping up everyday.
Recently, The Washington Post published a controversial article on the benefits of using Facebook to raise funds and profile of non-profits. The authors stated:
The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions.
This article has been received with mixed review. Many vocal bloggers suggested the authors do not "get-it." And that their conclusions were merely old news, and that to view these applications merely through the fundraising lens is limited. They argue that success is predicated on using these sites as a general communication platform, as well as a fundraising tool.
What do you think?
What have you found most useful? for networking? for fund raising? What works for you?
Sunday, April 26, 2009
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